The store is located in Paintsville Kentucky - birthplace of country singers Loretta Lynn and Crystal Gayle and hosts the Kentucky State Apple Festival. It is located along the mouth of Paint Creek at the Levisa Fork of the Big Sandy River. The store serves Johnson County and the Eastern Kentucky communities of Salyersville, Campton, Jackson, Beattyville, Booneville, Martin, Prestonburg, Inez, Louisa, Sandy Hook, Wayne, Grayson, Olive Hill, Morehead, Frenchburg, Boonscamp, Collista, Denver, East Point, Flat Gap, Hager Hill, Leander, Meally, Oil Springs, Riceville, Staffordsville, Stambaugh, Swamp Branch, Thealka, Tutor Key, Van Lear, West Van Lear, Whitehouse, Williamsport, Wittensville and more. Neighboring counties include Lawrence County, Martin County, Floyd County, Magoffin County and Morgan County.