The store is located in Beckley West Virginia - "The Smokeless Coal Capital" and the "Gateway to Southern West Virginia" and serves Raleigh County and Fayette County. The store serves neighboring communities of Beckley, Lester, Mabscott, Rhodell, Sophia, Abney, Affinity, Battleship, Beaver, Besoco, Big Stick, Blue Jay, Bowyer, Bradley, Coal City, Cool Ridge, Crab Orchard, Daniels, East Gulf, Eccles, Egeria, Fireco, Flat Top, Ghent, Helen, Hollywood, Hot Coal, Jonben, Killarney, Lego, Lillybrook, MacArthur, McVey, New, Odd, Pemberton, Pickshin, Pinepoca, Piney View, Price Hill, Prosperity, Ralco, Shady Spring, Shiloh, Slab Fork, Stanaford, Stotesbury, Sullivan, Sylvia, Tams, Ury, Whitby, White Oak, West Whitby, Willibet, Woodpeck, and more.



Adjacent Counties in the service area include Kanawha County, Fayette County, Summers County, Mercer County, Wyoming County and Boone County. Beckley is home to one of the business Wal-Mart locations in the US and the area is proud to host two major tourist attractions, the Beckley Exhibition Coal Mine and Tamarack.